I want that URL

So, here's a rule. You shouldn't be able to own a URL that has nothing to do with your business. Since I started writing these Rules to Live By a few days ago, I naturally looked into the URL, "Rulestoliveby.com." Here's what you find at that address:

What the hell is this ISP in Wisconsin doing with this URL? Clearly they're not blogging about Rules to Live By. They're trying to sell their ISP services. Jeesh! And here I've gone and given them a plug. The bastids!

Okay, okay, I know this is a non-issue. It's way too late. It's a done deal. People buy URLs an re-sell them. I know this, I know this. It's just that in that ideal perfect world that doesn't exist, you wouldn't be able to do this. So this rule doesn't apply to the real world. Oh well. We can all dream, right?