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Tattoo you

Erikhansentattoo
You know how you go to Google and search for pictures of yourself? You don't? Oh. The last time I searched my name I once again didn't find any pictures of myself but I did find this image of a different Erik Hansen. (There are a gazillion Erik Hansens. Very popular Scandinavian name.) Not that I'm going to get a tattoo or even thinking of getting a tattoo but if I were to get a tattoo, I'd like it to look like this one. Irregular, not too slick. It's got a nice earthy quality to it. (I probably should have saved this post for Talk Like a Pirate Day, but, well, I didn't.)

Red Cross 1, J&J 0

In what seemed to be a slam dunk case for J&J (remember: J&J loans red cross logo, which they own, to Red Cross organization with stipulation that Red Cross not turn around and use logo to market other products, which they apparently did) it now turns out that Judge Jed S. Rakoff has "granted a request by the American Red Cross to dismiss J.& J.’s contention that the organization had promised not to engage in certain commercial activity, including licensing the red cross symbol to others and selling first-aid products in competition with J.& J."

Can't wait to hear more about this. Brief NY Times story here.

Giving blood

Redcross


I gave blood last week. I try to do this every eight weeks. That's the minimum amount of time between donations. Your blood has got to re-generate. Someone asked me why I do this so regularly and I said, "It's the only way I'm going to save a life." The literature they hand out at the collection centers notes that 3 lives can be saved with one pint. I find that hard to believe but hey, maybe it's true.

The thing about giving blood is you always have to read this four-page laminated-sheet booklet describing all the conditions and medications that indicate you shouldn't give blood. The same thing every time. There ought to be a way to skip this. I glance at it and then hold on to it for a while before handing it back to the overly talkative woman who is signing in the donors.

But this is part of the problem: time. Once you finally are hooked up to to a needle it takes less than 10 minutes to collect a pint of blood. But from the time I enter the place until the time I leave, over an hour and a half passes. Why? Reading the literature and then the part of the process that I find the most tedious: the interview.

They ask the same questions every time. Mostly they seem to concern sex with strangers or prostitutes. Coming into contact with someone else's blood. Couldn't they keep track of these things from one time to the next and then just ask me if anything had changed? Then you're always assigned to a recruit so a bored looking regular sits and watches while the newbie goes through all the questions and enters information into an antiquated laptop. If they happen to be humorless, it's even worse, though I've had some interviewers who were quite funny. That helps.

Then they print out the form they've just generated and then come back and ask you your name again (for about the 8th time, it seems). Then it's on to the cot.

As I lie down I tell the guy, "I don't want to see the needle and I don't want to see any blood." He nods at me, probably wondering why I elect to give blood if I'm so uncomfortable with the process. While I'm lying there, with my head turned to the left, away from the arm that is hooked up the apparatus, there's a guy sitting nearby fiddling with things. I say hi and we begin talking and I tell him how frustrating it is to have to go through such a long process to give blood and he begins to tell me what a screwed up organization the Red Cross is. "Nobody at the top listens to the guys down here (he points around the room) doing the work. We're the ones who know what's going on." I think to myself: how many people working in America feel this way? I say, "Yes, I think that happens a lot. It's a problem with organizations, with hierarchies, with bureaucracies." Then he goes on to tell me that he's been working for the Red Cross for 30 years and his daughters were giving blood when they were in high school and how the current organization won't go after high school kids. "They target colleges, the military, and businesses," he says. "But they don't want to deal with high school kids. Kids who if they had a decent experience, would be giving blood for the rest of their lives."

He tells me about a woman who came in to give blood and said how she left her daughter at home and how the child thinks that "mommy is going to get hurt." This guy told her, go home and get that child and bring her in. We'll show her that this isn't painful, that it's a good thing. Here is a guy who clearly understands perception and image. He even says, "Why not bring in high school kids and just show then around. Even if they're not going to give blood. Let them see the room, the people, give them some cookies, let them have a good experience." Because, obviously, for so many people this is a bad experience.

He mentions that a lot of WWII guys had a bad feeling about the Red Cross because during the war, apparently, the Red Cross tried to sell stuff to GIs. The Salvation Army was giving away chocolates and cigarettes. But the Red Cross was trying to make money. Is this true? This sounds vaguely familiar to the Red Cross's current plight in which they're being sued by Johnson & Johnson for copyright infringement. Basically they're abusing the goodwill of J&J in order to make a few bucks by licensing the Red Cross logo (which J&J owns) to third parties. (This guy over here has a good summation.)

Anyway, it's clear that the Red Cross is a troubled organization. You see it in the collection center, and a cursory Google search of Red Cross history brings up a lot of links that are not positive. So. What does it mean for me? I don't know. My new friend says, "Send a letter, tell them what's wrong with the way this works." I say I might. But then as I'm leaving I say, "What's your name?" Because I'm curious and I want to introduce myself. He states his name, we shake hands, but then he pulls back. "You're not going to use my name in that letter, are you?" "No," I assure him, and think to myself: this is part of the problem. These people who have good ideas but then don't want to actually lay it on the line for what they believe. And here is this guy who intuitively understands that you have to improve the experience to get more people to donate. He didn't read that in a business book, I'm guessing. What a loss to the organization.

My blood given, I go to the table where snacks are laid out and grab a 6-pack of Oreos and gobble those down with a small bottle of water. And sit there and talk with another guy for a bit. The people there encourage you to wait for 15 minutes before venturing back into the world. Later I find out from someone that when you give blood in Australia, they give you a sandwich and a beer afterwards! Those Aussies, they know how to live.

Packaging

PackagingI received a book in the mail yesterday from a person who wants me to read it and then write about it. But the book came in one of those brown paper envelopes with the gray-matter padding. Those packages are the worst. You cannot open them without getting all those little bits of gray padding (where does that stuff come from?) all over your desk. Of course, by now I've learned to open these things over the garbage can in the kitchen. But still. I don't think people should use them.

Perhaps they're the most environmentally sound way to send something in a padded envelope, though. Certainly bubble wrap (sealed air) envelopes are a hell of a lot neater, but not sure what their impact is on our world.

But I maintain these are the things that you have to think about when you send something. Every aspect of your outreach to the world represents you. So, think about what that gray matter all over my desk means.

You were "Best of" when?

Framersworkshopcard_1

Should there be a statute of limitations on "Best of" awards? I live in the Boston area and every year Boston Magazine does its "Best of Boston" awards. They list those in the magazine and then the businesses mentioned often post a "Best of Boston" banner in their window. The other day I framed two small drawings at Framer's Workshop, a do-it-yourself frame shop where they cut the frames and the glass and the mattes and you just put these things together. I did this. One piece of glass had a huge scratch. I returned that. One matte was not cut to the right size. I returned that. The people working there were very helpful and it was a slightly amusing adventure putting these frames together. But overall it was not a great shopping/service experience. And on my way out the door I picked up one of their cards. And noticed it reads "Best of Boston 1997." That's 10 years ago! Personally I wouldn't advertise the fact that I used to be best of Boston. If you were once 'best' and now aren't, that suggests that your service or product has not only not improved, but it's gotten worse. Reminds me of those places you pass by and say, "That place used to be really good." Kiss of death, right. What does "Best of Boston 1997" say to you in 2007? "Used to be really good. I wonder what happened?"

Brand you more than ever

I was at a dinner the other night with a bunch of artists, most of them friends. It was the opening dinner at the home of the woman who runs the gallery where our friend is showing his work. During the course of dinner we got talking about searching online and googling. None of these folks has their own web sites. Galleries that show their work often post pictures. One man there related how when you search on his name one of the first entries is a less-than-glowing review of his work. And so I launched into a tirade about how they have to claim their own names as domains and set up websites and manage their online presences.

In some ways, I'm surprised I have to have this discussion with these folks. If anyone is Brand You, these artists are Brand You: they've spent their lives creating physical works of art (paintings, drawings, sculptures) that define them and their views of the world. What they haven't figured out yet is that they've now got to get their brands on the web in a digital way so that their work/ideas can reach more people.

I told everyone they should go home and register their names. I pointed out that I get a couple of emails every year from someone wanting to buy erikhansen.com from me. (Not that I've done anything with my own domain name yet; I'm thinking about associating that domain with my blog, though.) But I was encouraged. One of the artists, a man I know better than some of the others there, said he was going to go home and check into it. I went home that evening, looked up his name and sent him an email telling him his name was still available as a .com. How lucky! In the morning I got an email back from him telling me he had registered his name. So, my work here is done. Now that I've gotten him to claim his name as a URL, I'm going to have to help him figure out what to do with it.

It happened again!

This keeps happening: I hear about someone or speak with someone and then I go to their website to check them out and they have a picture of themselves posted. Which is fine, except that then when I meet this person I hardly recognize him/her because the photo was obviously taken 20 years ago! Come on! Do they really think people aren't going to notice the difference between the photo at the website and the way they actually look? Keep your photo updated. I lose respect for these people, because they are in effect lying to you at their website.

I don't think you need formal headshots anymore (unless you're trying to become an actor). The world is a more relaxed place these days. Get a blog. Put a picture of yourself up there every few weeks or months. Keep it current. Tom Peters, who I work with, posts pictures of himself on occasion in his blog. One was a self portrait taken at 4 in the morning in celebration of St. Patrick's Day. Kind of scary, but elicited a lot of fun comments. And then more recently Tom's wife took a picture of him outside at his farm. He's wearing a baseball cap and a San Francisco Giants warmup jacket. It's a good picture. Tom looks relaxed. He looks good. And he looks like what he looks like right now, not what he looked like 20 years ago.

With a little help from my friends

Steve Shapiro, who I interviewed for the Cool Friends section of tompeters.com asked me to speak to the New England National Speakers Association, for which he is President Elect. I spoke about my work with Tom Peters, what we do to extend the brand via his books and pamphlets and his blog. It was the first time I had spoken to a group about my work like that and I think it went quite well. People enjoyed my presentation and I think they learned a couple of things. Then Steve went ahead and put together a list of the main points of my talk, at least from his perspective, and I have to agree with him. His summation will be my beginning point for the next talk like this. Thanks, Steve.

Socks

Thorlo_1Just one of those things you'd notice in winter time when you're standing around someone's house in your socks: companies are now printing their name on the top of the sock that's usually inside your shoe. And this one company just doesn't get it. The Thor-lo name reads correctly to me, the person in the socks. But I already know which socks I'm wearing. It seems the point here would be to impress upon those people I'm speaking with the name of my socks. My Levis don't have a label on them where I can read it. It's on the back, where the people following me can read the label.

Bridgedale_2The folks who make the Bridgedale socks clearly understand this, as witnessed in this second photo. Their name reads correctly to the people standing in front of me looking at me. When they look down to check out my "fabulously stylish" socks, they can easily read Bridgedale right side up.